|发表于: 星期日 二月 13, 2011 4:28 pm 发表主题: Marketing Is An Event by Umberto Tassoni
|Small business marketers adore the chase. They love to think of a marketing promotion as a sole event. But it's exactly this concept of marketing that holds most small corporations back. They fall prey to the marketing concept of the month and seldom fully know what it takes to produce and build a totally functioning, consistently performing, marketing method In this post I am going to demonstrate the basic steps that any corporation can follow on the way to developing their very own marketing system. Small business proprietors have no problem thinking systems when it comes to, Accounts or Human Resources. However, when it comes to marketing though, it's a different story . It's as if they are waiting for lady luck to knock on their door with the next brilliant marketing creation. Narrow and define a target market - The next thing you know the target market is just about anyone they think will pay them. You must submit to a narrowly defined target niche and you must pinpoint all of your energy upon serving that market like no one ever dreamed of. Stick to and communicate a core message for that market - Until you can show how your company is different and offers something varied, you will always compete on price. You must find a way to tell your newly defined tight target market why you have something to provide that they value. Design multiple forms of permission based lead generation - Your lead generation angle must be built on several fronts, such as public relations, referral marketing, strategic partners , and targeted advertising . Every method needs a champion . Either find someone in your organization who does little else but manage the system or hire a marketing wizard and charge them with helping you develop, implement and run the system. Umberto Tassoni is a marketing writer and creator of the Events Marketing System in Melbourne Victoria Australia.